Investing strategically in new technologies will continue to be the centre of attention in the near future. In the “Age of the Customer”, organizations are under pressure to change the digital experience not only for their customers but also for their employees or other entities with whom they interact.
For both business and IT leaders, it’s exciting to work with cutting-edge technology: Internet of Things (IOT), mobile, intelligent agents/bots, virtual reality, augmented reality, business intelligence. But it is up to IT leaders to know their marketplace (business, customers and competitors) to provide the right technology for the organization — not always the latest technology — with the goal of introducing value-added innovation. Business and technology working closely become fundamental to ensure a perfect alignment to allow the organization to lead in its market.
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